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Prior to the brief the client should define the publication's audience,
and give thought to what visual style will give them best access to
the content.
To avoid last minute delays toward the end of the schedule you should,
from the start, also consider involving in your deliberations any
colleagues with responsibility for final approval.
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Factors affecting the quote include your budget, the extent or number
of pages, publication size or format, use of full colour, the type
of paper used, additional graphic requirements such as photography,
illustrations and diagrams, binding, and any delivery/launch deadlines.
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